Dacia Way a nomination

DACIA WAY I LIKE IT

AWARD SEASON

CIM Marketing Excellence Awards gives Dacia Way a nomination

The brand building digital campaign, featuring a 1970s smash hit tune, has got a bit of awards buzz…

We’re delighted to reveal that we’ve got a nod at the CIM Marketing Excellence Awards. The campaign I shot for Dacia with ‘Hello Charlie’, which combined digital strategy with foot-tapping creative, has been nominated in the ‘Best Brand Building Campaign – SME’ category!

The creative execution showcased Indicia’s & Konica Minolta’s ability to come up with fresh ideas for a brand, and then pick up & run with a creative concept across channels.

“With a cheeky twist on KC & The Sunshine Band’s smash hit ‘That’s The Way (I Like It)’, Indicia had a perfect platform to solve Dacia’s challenges,” says Darren Mower, Creative Director. “It’s an upbeat, disco funk-themed celebration of Dacia’s success as Europe’s fastest selling car brand and I’m chuffed that the work has been recognised in this way.”

Ed Preston, Head of Marketing Communications at Dacia, says the campaign fully deserves its nomination. “We’ve worked with the Indicia and KMMS team for some time now, and with Dacia Way they really flexed their creative muscles,” he says. “The scale of the production was great and we’re really happy with the outcome. Fingers crossed we get a good result at the awards night!”

The winner will be announced on 11 April. Watch this space.